You can go here to read her entire blog post. If you don't want to read the entire article, here is a summary:
Reflect - Make it about you. Answer these questions:
Why are you doing this?
What do you stand for?
Who do you want to stand with?
What do you project?
Who are you?
Why are you unique?
What is your essence?
Is it real?
Refine - Run with it.
Repeat - Be consistent. Drive your brand through everything.
These are things I know I have to work on. For example, my answer to the question "Who are you"? is "a housewife and stay at home mom." I should get cracking on these answers!
Great stuff shirly. As someone who has owned her own marketing/adv/pr company for 17 years I would ad that your budget doesn't have to prevent you from branding. if you can't buy a big ad somewhere, go with a smaller one you can afford. you just need to be creative. and i'll echo the consistency sentiment. keep running the small ad and it can impact too. rinse. repeat.
ReplyDeleteThanks for the extra piece of information, Pam! Branding is something that I'm sort of leery about defining, in case I get something wrong!
ReplyDeleteVEry interesting post! I will need to comeback to take a closer look (while not at work lol!
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